
Introduction
This report highlights Caafinet’s accomplishments during 2024, emphasizing the goals achieved and the support provided by the PSPH project. Key milestones include branding initiatives, community engagement efforts, and significant membership growth, positioning Caafinet as a unifying network for hospitals and pharmacies.
This report highlights Caafinet’s accomplishments during 2024, emphasizing the goals achieved and the support provided by the PSPH project. Key milestones include branding initiatives, community engagement efforts, and significant membership growth, positioning Caafinet as a unifying network for hospitals and pharmacies. Caafinet Network is a growing coalition of private health providers, including hospitals, clinics, diagnostic centers, and pharmacies in Mogadishu, Galkayo, and Kismayo. The network continues to expand, offering a range of benefits to its members.
Branding and Awareness Campaigns
Branding, supported by the PSPH project, played a pivotal role in enhancing community awareness of Caafinet. Two major campaigns were conducted:
- First Branding Campaign (June 10, 2024):
- Introduced Caafinet to the community through posters, banners, and promotional materials in key areas.
- Distributed stickers featuring Caafinet’s logo and mission, placed on motorbikes, restaurants, and other public spaces to ensure high visibility.
- Second Branding Campaign (December 8, 2024):
- Reinforced Caafinet’s presence by reaching a broader audience and addressing feedback from the initial campaign.
- Disseminated additional stickers and banners, highlighting Caafinet’s vision of uniting healthcare providers under a cohesive network.
- Billboard Installations:
- Five billboards were strategically placed at major junctions across Mogadishu, significantly boosting community awareness and reinforcing Caafinet’s brand identity.


Impact of Branding Initiatives:
- Fostered curiosity and growing awareness of Caafinet’s purpose among healthcare providers and the community.
- Strengthened the network’s identity as a trusted entity within the healthcare sector.


Network Expansion and Membership Benefits
Caafinet’s network encompasses private health providers, including hospitals, clinics, diagnostic centers, and pharmacies, across Mogadishu, Galkayo, and Kismayo. By the end of 2024, membership exceeded 100, reflecting the network’s growing recognition and value among healthcare providers.
Key Membership Benefits:
- Branding Support: Personalized branding to enhance members’ visibility and reputation.
- Training Opportunities: Continuous training programs to keep members updated on medical best practices.
- Collaborative Growth: A unified network fostering trust and shared resources.
Continuous Training and Professional Development
One of Caafinet’s core benefits is access to ongoing training programs tailored to various medical fields.
Training Outcomes:
- Enhanced professional competencies of members.
- Promoted adherence to best practices in healthcare delivery.
- Fostered collaborative learning among hospitals and pharmacies within the network.
Impact on the Community and Vision
The combined efforts in branding, membership growth, and professional development have significantly influenced the community’s perception of Caafinet. The network is now widely recognized as a central entity uniting healthcare providers in the region.
Key Achievements:
- Strengthened trust and collaboration among stakeholders.
- Enhanced community engagement and awareness of Caafinet’s mission.
Conclusion
The year 2024 has been a transformative period for Caafinet, marked by the following accomplishments:
- Expanded membership base.
- Successfully executed two impactful branding campaigns, including billboard installations and sticker distribution initiatives.
- Provided continuous monthly training opportunities for members.
These achievements, supported by the PSPH project, underscore Caafinet’s commitment to uniting and enhancing healthcare services. This solid foundation sets the stage for even greater growth and success in the years ahead.